#1 – The easier to remember, the better.

Choosing a domain name that is easy to spell and easy to remember helps brand your company.

#2 – The shorter, the better.

A domain name that is shorter makes it easier to type and easier to share with others.

#3 – Don’t use numbers and letters that could be mixed up or misinterpreted.

For example: Two, 2, Too, Four, 4, For.

#4 – Your domain name doesn’t have to be your company name.

If your business is XYZ Plumbing, your domain name does not have to xyzplumbing.com.

Instead, try using keywords or search phrases that are related to your business, such as simplesinkrepair.com.

#5 – There are still plenty of good domain names if you know where to look, use a domain name search engine like www.domainsbot.com

Type in search phrases and it will spit out other options and automated suggestions if your primary keywords are already taken.

For more information about domain names, web design, or online marketing, visit www.empercom.com.

Google has been doing this for a little while now. But it was something that I just thought that I would share with you. When I say this video, the wheels in my head started turning. I do have a few business ventures coming up to where this type of mass media advertising would be perfect.

I have never really looked into using cable television as a way to promote my services or products. On top of that, I never really knew where to look into this sort of advertising. Not to mention, I always thought that this type of advertising medium was well out of my budget range.

As an internet marketer, what do you think about using Google to display your own TV commercials? Any interested there for any of you?

1. Social Bookmarking/Sharing Tools. When it comes to syndicating your content, social bookmarking has become a very effective way to get your content out there on the web. I recommend two tools that make this process a lot easier by semi-automating the process. These two websites work the same way, use either one of them and find the one that works best for you.

SocialPoster.com | SocialMarker.com

2. Video Content Syndicated. Just as the two websites listed above will help you syndicate your articles and blog posts. If you are an online video marketer and like to create videos to promote your products or affiliate products. This tool works very well for syndicating and submitting your video to several websites at once.

TubeMogul.com

3. Realtime Web Analytics. I know that you know how important it is for any online business owner or marketer to keep track of website statistics. A lot of Analytics Software used can inflate the actual traffic to the website because it picks up on spiders and bots that crawl the site. For me, this is just annoying. Why? Because it ruins my conversion percentages. What I mean is, if I go off of what that analytics is telling me then it seems that I am getting way more traffic than I actually am and that decreases the conversion percentages. I only want to keep track of real humans that visit my website. I will then have an accurate percentage of people taking action on my website. And to be able to track that in real time is indespensable. Clicky Web Analytics gets the job done for me. Visit them at the link below to sign up.

GetClicky.com

Be sure to leave your comment below and let everyone know what tools you use to make money online or that help your online business run smoothly.

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

Give Each Customer a Personal Response
Be Clear, But Sincere
Offer Live Customer Support
Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!

Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”

Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!

Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.

What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

There are some of you who have barely heard of this thing called WordPress. If that is you, then this blog post is for you. Source 47 Marketing is creating a new virtual home and we are using WordPress as a basis of our operation to handle lots of ‘behind-the-scenes’ stuff that goes on at Source47.com. Since we are using WordPress on our website, we felt it would be only fitting to tell our readers why we think WordPress is the best thing to happen to websites since Cascading style sheets.

WordPress is Open Source software which means that it’s created by everyone and for everyone to use. From what we can tell, WordPress started out as a simple blogging platform (originally known a web log or blog for short). Because of the nature of it being open source, it was able to grow and develop quickly and because everyone could contribute, plugins (bit of software code to control a certain function) were developed for just about everything, thus quickly expanding the functionality of WordPress itself.

WordPress as a CMS. CMS (or Content Management System) does exactly what it says. It’s a system to manage the content of your website. From creating a blog like this one to controlling the individual pages of your website, and even photo galleries, simple e-commerce functionality, media rich websites like podcasting, and much more!

WordPress works with all types of budgets. Because WordPress is open source, it’s free to use. You can sign up for a WordPress blog at www.wordpress.com. There is limited functionality when signing up for a website/blog at WordPress.com but at least it’s free, right? But if you’re serious about your company’s website then I say have it on your own web hosting account.

Websites that run on WordPress come in all shapes and sizes. I believe that you’ll get more out of WordPress by using it on your own hosting account. If you need web hosting, we recommend Bluehost for various reasons but specifically because they are very WordPress friendly. If you want to use WordPress but need it setup on your web hosting account then let me know and I’ll be glad to help.

WordPress Themes control the look of your website. There are many free themes to choose from but if you are serious about having a WordPress website for your company or business then I would recommend that you look into getting a custom WordPress Theme developed to use. Reason being is that I feel that the free themes available are being used by probably a lot of other people. This certainly won’t set your website apart from all the others out there. Getting a custom WordPress Theme developed by Source 47 may not be as expensive as you think. Contact Source 47 today and let us know what you’re website needs are and we can customize an affordable solution for your business.

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