Given the numerous social networking sites, how do you prioritize what you do and how do you make sure that what you are doing is worth your time?
I would focus most of my time on Facebook and Twitter. I would have to say that the most important activities are connecting with people. Find similar interests with other social networkers and connect with them about something that they like or appreciate. Social networking isn’t about selling or advertising, it’s about creating [online] relationships. Then through those relationships, [advertising] should come naturally because your connections can become interested in you and/or your business. As a participant on these social networking websites, you need to add value to the ‘network’ by getting socially ‘involved’. That is where the real appeal about social networking comes from.
Once you have Facebook and Twitter under control, I would recommend expanding to YouTube.com, StumbleUpon.com and Digg.com. It will also help to have a blog and update it on a regular basis, a blog is something that can become ’social’ as well. As long as you encourage blog visitors to comment on your blog posts and or participate in any other way. The blog should be linked to your social networking profiles and visa versa for the purpose of cross-promoting.
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