Finding Your Niche

Today was a particular interesting day.  I went to lunch with one of my brothers.  We went to lunch at Wendy’s; probably because those annoying commercials on television had a subliminal affect on me.  But that’s beside the point.

I don’t go to lunch too often with this particular brother only because he lives away and was in town only for a few days.  He is a great guy and is an internet business newbie.   I was able to chat with him about making money online and the great benefits of setting up and running an online business.  He is quite a bit older than me and somehow missed the huge craze a few years back about using the internet to generate multiple streams of revenue.  We talked about something that would interest him as far as earning a living online.  After the conversation was all said and done, he said something that stuck in my mind the rest of the day.  He said, “I just need to find my niche.”

That was it!  That is the missing piece of the puzzle for most people when they want to get started with an online business.  I have some experience with this topic and I want to share the information that I have with all of you.

When starting to think of a niche or something to center your online business around, you need to focus your thoughts on what you’re interested in or something that you could become interested in.  Asked yourself these few questions.

  1. What are your interests and hobbies?
  2. What professional experience do you have?
  3. When someone asks you for advice; what do they ask you and how do you answer them.
Also, when deciding on a niche, you need to think about what type of online business that you want to focus on.  Briefly, here are the few different types of online businesses.
  1. Online Retail: Selling physical or tangible products through the internet.
  2. Affiliate Business: Earning an income by promoting other people’s products.
  3. Information Based Business: Selling information products or digital goods.
These are the main types of businesses conducted over the internet.  Some niches work better with some internet business models than others.  Find what fits you –  both the internet business model as well as the right niche.
Always remember the old adage: “Do what you love and love what you do.”  This certainly applies to an online business as well.     

 

 

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